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vrijdag 27 augustus 2010

The 18 uses cases of Social CRM

Een zeer interessante slideshare voor Social CRM fanatics!

De link naar Web Strategy van Jeremiah Owyang: Klik hier

vrijdag 6 augustus 2010

Links for a successful CRM Implementation

If you are searching online and try to find some relevant links to download whitepapers or studies about successfull CRM implementation, you will find often that it’s written from a IT perspective and also written by..

Here are some links without the need to register. It will give you a broader perspective and sometimes even with a theorethical framework.

- A framework for Succesful CRM Implementation
- Seven_Critical_Steps_to_a_Successful_CRM_Solution
- CRM Implementation Strategies White Paper
- CRM Implementation


Table 3: justifying the selection of CRM success factors, A framework for Succesful CRM Implementation



I use the classical 'eight building blocks of CRM', from Gartner

donderdag 5 augustus 2010

Klant 360º

Klant 360º
Wat willen wij....